heartloom

So glad You're Here!

Since 2005, Rumor Boutique has been a Macon favorite for women and teens who love feeling confident, stylish, and effortlessly put together.

Founded by Ashley Johnson and Judy Smith, Rumor was created with one goal in mind — to offer thoughtfully curated pieces you won’t find just anywhere.

We believe getting dressed should feel fun, not frustrating. That’s why we hand-select a mix of affordable favorites and elevated labels, so you can find everything from everyday essentials to standout pieces for special moments.

Stop by and see us on Forsyth Road or shop online anytime. We can’t wait to welcome you in ❤️